Thursday 08 April 2010
Discover the addiction of hair care products that work!
Women can now easily replicate the professional finished look with Salon Favouritz, a new hair care range launching into the retail sector this Spring/Summer.
The range by Paul Bryan Hair Care, already available in salons in the UK and retail outlets in Dubai, is designed to be simple, straight forward to use and highly effective in giving women what they really want – shiny hair with lots of movement.
Created by Paul Bryan, internationally renowned hair stylist, the range aims to take the confusion out of hair care. Salon Favouritz is the result of over 10 years research and development into creating a unique product range, which is a simple and clever concept.
The sector is made up of a wide range of different brands, all with various types of products to suit different hair types and individuals – a lot of choice and confusion for the consumer. Salon Favouritz simplifies this by having the one range for all hair types.
Consisting of five products (Amazing Shampoo, Power Protein, Ultimate Moisture, Intelligent Conditioner and an Awesome Style) each one focuses on the protein and moisture hair needs, having the same effect on every hair type. So whether your hair is curly, straight, long or short, each product automatically balances out what your hair needs. It’s a truly revolutionary concept to the hair care market.
The Awesome Styler alone has taken the salon market by storm and is currently used by 1000’s of stylists across the UK and Dubai. Described as ‘addictive’ by its users, it is the ultimate styling agent which performs on ALL hair types without stickiness. As well as making blow drying quicker, easier and less of a chore, it creates fantastic results that makes hair look and feel like it should yet still supporting the style - on any hair type whether thick, fine, normal or curly.
Paul Bryan, leading international hair stylist and creator of this range said:
“Hair care products should be kept simple, yet still deliver that wow factor that women crave. This is what inspired me to create the Salon Favouritz range. After several years of working in the industry at top London salons and styling the hair of many celebrities, I wanted a product which would make my life easier when blow drying hair. There were no other products around that could give me control on any hair type without stickiness.
The Awesome Styler was as a result of this which is why it’s used by so many hair stylists – they are addicted to it. The other products in the Salon Favouritz range compliment the styler by delivering dramatic and brilliant results helping women keep that fresh from the salon look between hair-cuts whilst making the decision of what to buy simple”, he adds.
The range will be launched in retail outlets across the UK this spring. Visit the website for further information: www.paulbryanhaircare.com
Ends
Contact
For press / media enquiries, please contact Samantha Davidson, Horizonworks Marketing on 07772 283 759 / 0191 519 7416 or samantha@horizonworks-marketing.co.uk
Notes to Editors
About Paul Bryan Hair Care
Paul Bryan started his career as salon manager for Nicky Clarke in London as well as working for John Frieda and has been hairdresser to the rich and famous including the Duchess of York, who was a regular client.
Paul Bryan is now owner of the Paul Bryan Hair Care brand and creator of Salon Favouritz. Working with his creative team, clients and leading chemists, Paul Bryan has developed a range of products designed to deliver beautiful hair every day for all hair types.
The products have been developed over the past 10 years in his award winning salons with the end consumer in mind. The range delivers dramatic and brilliant results helping you to keep the ‘fresh from the salon’ look between hair-cuts whilst making the decision of what to buy simple.
Salon Favouritz is already used by 1,000’s of stylists in the UK as well as being a multiple sell out on the Shopping Channel’s Ideal World.
In UAE, the range is available in retail outlets including Lifestyle and Spinneys as well as hair salons.
This Summer Paul Bryan Hair Care will be launching a new range called Envy, which is aimed at the upper market consumer wanting the best for their hair.
